What are you waiting for?


There are two approaches to life; Amor Fait or Memento Mori. The first, love of fate (or as I put it – that’s your lot) and the second (my personal favourite) Remember Death. I think most entrepreneurs fall into the second category. The second inspires action. Remember you are on a clock, time to take action is now. Leaving things to fate is giving up and accepting your lot.

Most people starting a business will wait, hesitate, doubt, panic before finally taking the leap. Opening a business is a big decision and it takes nerves to make a financial investment and branch out alone.

Then there’s the doubt. Imposter syndrome had hit the headlines in the last 12 months. Apparently, we all doubt ourselves and surprisingly, that includes people in positions of responsibility and authority. You don’t really like to think of your surgeon as someone with imposter syndrome. (Apologies if you’re going to in hospital anytime soon)

We’re lucky enough to work with lot of start-ups. It’s exciting to work with big brands, but being part of the start of a new business is incredibly exciting. Taking part in helping to shape the future of the business and its future success is a huge privilege.

Self employment is on the rise. The number of self-employed workers has increased from 3.3 million in 2001 to 4.8 million in 2017, according to the Office for National Statistics (ONS).

This accounts for approximately 15% of the working population.


It takes balls to start a business, especially if you have dependants – failure with little people in tow really isn’t an option. But then again, getting what you want in life generally does take balls. So, if you’ve taken the first steps in starting out – well done.


Navigating the Google Stack is one of the first hurdles in business and there’s an air of expectation that somehow, just because you google things from time to time that you’ll be able to do it. It comes as a suprise to most how un-user friendly marketing platforms like Google and self-build wesbites are.

Build your website free with this site, that site.. have you tried building a website?! Once you have your website, how do you add tracking code and analytics. What the hell is a meta tag or a page title?

These are all the fun things you can start learning at the same time as trying to get your business off the ground. It’s like learning a new language while you’re babysitting triplets.

We’ve started a new business this month! We’re keeping it under wraps for the time being, but we’ve had to go through the pain of setting up, websites, analytics and literature. So it’s not just you. It is hard!


We offer support for all businesses, at all stages. Start up to international expansion. If you’re in the early phase of getting started or even just thinking about it, give us a call. We’ll be happy to talk through your ideas and offer some guidance.

Getting started is the most important thing. Go after what you want because it won’t come to you.


Are you ready to start an amazing Google Ads Campaign


Call our team on 0191 2677675

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