EVENT: Data-Driven Decision Making with Google

By September 23, 2019 No Comments

We were delighted to host our most recent event with Google on 20 September 2019.

The invite-only event, held at the Grey Street Hotel in Newcastle in conjunction with our partners at Malhotra Group was titled ‘Data-driven decisions with Google’. It focussed on making better marketing decisions by using Google Analytics, Google Search Console, and other tools to use data to make better informed decisions vs. relying on ‘gut instinct’.

Our partners at Google delivered an insightful presentation to more than 100 North East marketing professionals on how to use Google’s suite of marketing tools, followed by a talk from Shoptimised on optimising Google Shopping feeds.

Nick McQue, eCommerce Development Manager from Shoptimised highlighted some key stats on shopping feeds, and gave a few handy pointers on optimising ecommerce product titles for Google Shopping, particularly with Q4 being the impending busy period for so many retailers.

A huge thanks to our partners at Malhotra Group for hosting the event, as well as some incredible canapes & fizz from their exciting new restaurant Leila Lily’s. Businesses can sign up for their new Corporate Card for more offers and discounts.

Finally, for those who are new to Be Found Be Chosen, we give the attendees a taster of our inbound digital marketing expertise. We highlighted some of our recent work and headline figures for some of our clients, including over £18million in sales generated through Google Ads in the last month alone. If you’d like to know more about our work, see our PPC and SEO pages for more info, or leave us a message

Sign up for upcoming events…

A huge thanks once again to everyone who came to the event, and for those of you who didn’t get an invite, we’ll be hosting similar events in the coming months. In the meantime, if you managed to snag a ticket for last week’s event, take a look at the gallery below and see if you can spot yourself!

To sign up for future events, please contact our Sales Director, Guy.

To find out more about future events or discuss a start a kick-ass search marketing campaign today, get in touch here.

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