Be Found Be Chosen News

Our thoughts on the ever-changing world of Google Ads & search engine algorithms, as well as careers, wider industry news, details of our events, and more.

PPC Agency

Price Competitiveness Reports in Google Merchant Centre

We take a look at a new report from Google which enables better price matching vs. your competitors.

Jason NixonFebruary 12, 2020

Advice PPC Agency

5 Google Ads settings you’re wasting budget on

Whether you're running your first Google Ads account, or a 1000-campaign, multi-national beast, double-check these settings to ensure you're not wasting your budget.

JeffJanuary 23, 2020

Food for thought

PPC Isn’t Like Prison; Why Competitor Bidding Should Never Be Plan A

Thinking about bidding on your competitor's brand name? Have a read of this before you allocate that budget.

JoeJanuary 13, 2020

Food for thought

Dynamic Remarketing for Retail Ecommerce

The ads that follow you around the internet that everyone loves to hate. But they work...

Rowan MelvilleJanuary 8, 2020

Advice Food for thought

Online shopping behaviour: The confessions of a 19 year old female

When it comes to online shopping, today's millennial ♥️s Klarna, Free & fast P&P, and a WhatsApp.

BethDecember 17, 2019

Advice Google Adwords Agency

Google Ads for Beginners: Keyword Types

Still struggling to tell your exact match keywords from your broad match? We've got you covered.

Rowan MelvilleDecember 11, 2019

Food for thought

Thinking about Black Friday…

I like you. You haven't been camping overnight to be first in ASDA, just to get your hands on a 20% off television.

Guy Kingsley-SmithNovember 29, 2019

Advice Food for thought

When 623 negative keywords just isn’t enough

With Google making constant changes to the Ads platform, you need to be on top of your negative keywords game. Here's a cautionary tale.

Jennifer FreemanNovember 22, 2019

Advice

Optimising your product feed for Black Friday

Shopping feeds are critical to your ecommerce success. Here's some tips to ensure that yours is working as hard as it can be.

JeffNovember 15, 2019

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