Advice

Work smarter with these digital marketing resources

By April 1, 2020 No Comments

The Covid-19 pandemic has brought the UK business world to a standstill, with public lockdown, closure of bars, restaurants, and other ‘non-critical’ activity. But it’s also brought out good in some businesses who are electing to reduce their fees, offer their product for free, or expand their typical product offering to help further small business.  Here’s just a few that we’ve spotted that help out the digital marketers out there.

Shopify extends free trial duration

Our favourite ecommerce platform Shopify has extended the duration of its free trial from 14 days to a massive 90 days, making it easier than ever to get an ecommerce platform off the ground and online. If you’re a bricks and mortar retailer who needs an online presence right now, here’s your solution.

As well as extended free trials, Shopify is also opening up gift card sales to all merchants, increased funding available to businesses via its Shopify Capital programme, and encouraging curb-side pick-up and drop-off options for retailers to assist with social distancing measures.

It’s not an entirely selfless move from the ecommerce giants, of course, but we love clients on Shopify, and will be pleased to see more merchants using it throughout 2020 and beyond. [find out more]

Google Ads grants

We could all use a little of Google/Alphabet’s revenue right now, and to their credit, Google is offering small business $340million in ad credit for use on their Google Ads platform.

Advertisers who have been on the platform ‘since the beginning of 2019’ may be eligible to access the grant, part of a larger commitment by the company to help small-medium businesses. 

Google has also ‘set up a fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs.’

Impressive stuff. Ad credits are popping into accounts now, and are valid through 2020, so if you’ve always wanted to advertise on Google but didn’t have the budget, now’s the time. Get in touch with us now and let’s chat. [find out more]

Facebook small business Ads grants

Even Facebook is in on the act, offering $100m in small business grants and ad credits. Small change to Mark Zuckerberg, I’m sure, but a really useful tool right now. As we covered in our recent blog, shifting your ad spend to social media during the national lockdown is a smart move, and again, if you’re looking to leverage these funds available, get in touch today to see how we can help. Facebook is offering the £100m in cash grants to ‘up to 30,000 small businesses in 30 companies’ but as of 31-Mar it still hasn’t made any more details public. [find out more]

Google Hangouts gains enterprise functionality

Until July 1, Google have unleashed the full enterprise level of hangouts to the mass market, enabling easier collaboration for all those working from home at the moment.

With up to 250 participants per call, live streaming for up to 10,000 employees if your business is really large, and the useful ability to record your meetings and save them right to your Google Drive, this update is a no brainer.

Available until July 1, or further notice, depending on how the situation unfolds. [find out more]

Ubersuggest goes ‘more free’

Popular SEO keyword research tool Ubersuggest has gone ‘more free’ in order to help small businesses, says creator Neil patel.

With historical data unlocked, more keywords available, and more content ideas, this can only be a good thing for those launching SEO campaigns at this time. Especially those who’ve exhausted Google Keyword Planner, Ubersuggest is a useful tool for that extra level of keyphrase research detail. [find out more]

Magento Packages expedited to help launching ecommerce stores

Popular ecommerce platform Magento is also offering support to small businesses, with the following:

  • 3 Months Free of Magento Commerce & Marketo Engage 
  • Magento Commerce Launch Package (for implementation of Magento Commerce ‘in just 2 weeks’
  • Free Magento & Marketo Engage Training

If you’ve been looking for an ecommerce platform with some serious clout, there’s no better time to jump to Magento. As Magento is now part of Adobe, businesses can also get easier access to Adobe Acrobat (PDF services), Adobe Connect (for virtual meetings), Adobe’s recruitment platform Talent, and finally, making Adobe Portfolio free to use for those looking to bolster their online presence. [find out more]

If one business benefits from the usage of these tools during a tough time, then that’s a win for everyone.

If you’d like some help accessing Google Ads grants, or have spotted another great tool, get in touch and let us know.

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