What is feed optimisation?
Feed optimisation ensures that the data that you send to Google about your inventory has all of the attributes that Google requires as a minimum, but also makes sure that attributes that the user wants to filter for are also available.
For example, product size, Gender, Colour, Brand, Material are all basic product attributes which will help a user find your product on Google, but also let Google know which shopping results to show your product for.
In short – product feed optimisation makes your Google Shopping campaigns perform better
Book a feed audit
Does Google shopping work better with an optimised feed?
Yes, everything can always be better, reach more people and drive conversions.
For the most part, feed optimisation’s real magic is opening up doors to new opportunities by optimising for new searches and new pockets of traffic.
Feed optimisation works and it helps drive more traffic and more conversions. That’s why we include this for every client who runs Google Shopping ads and we do not retain the feed or data should you choose to leave.
Some of our recent testimonials
Be Found Be Chosen have worked closely with our teams at Superdry delivering a strategically strong and profitable performance across Meta and Google Ads.
Ross Burchell
Head of Brand Marketing, SuperdryWorking with Be Found Be Chosen is hands-down the best investment you could make in paid search marketing.
Barney Brown
Motel RocksWe are absolutely delighted with the results achieved so far from working with the guys at Be Found Be Chosen. The working relationship we have with them makes achieving the results we want through our strategy easy and attainable. Would recommend Be Found Be Chosen to any business looking to increase revenue via paid search.
Ramsdens Jewellery
Jack Jahan, Ecommerce ManagerHighly capable of delivering complex campaigns accurately and on time. Be Found Be Chosen never fail to impress. A reliable and trustworthy partner for Google Ads and they’ve helped take elements of our business to the next level as well as delivering incredible results.
Mike Wardley
Marketing Communications at Northumbrian WaterAre you wondering if your Google Shopping feed could be working better?
Would you like to know which of your products are receiving 80% of the clicks and which are receiving none?
We can create you a report which details the source of your traffic – which products do not see the light of day and which parts of your feed are letting your Google Shopping ads down.
Completely free of charge.
Contact us for a free feed audit today
Book a free feed Audit
Reach out to us for a free feed audit on email Jennifer@befoundbechosen.co.uk or fill in the contact form below
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