Google shopping professional management matters
As a Google ads agency we have been trading for over 10 years and there is no question that the industry has become harder. Each year we seen rising CPCs, a raft of new business and more and more advertisers wanting a piece of the same pie. Advertisers who’s business relies on Google ads to drive revenue and sales are having to work harder to maintain their online ground. In addition to increasing competition and costs, advertisers are also facing tough trading conditions as younger generations have less brand loyalty and are happy to research until they find the lowest cost.
In short. Running Google shopping ads requires more thought, planning and optimisation than ever before. Our strategies ensure you have the competitive advantage to hold and grow your online presence.
As a long standing Google Premier Partner we have access to a range of BETAs to help you test out emerging technology and features on Google ahead of the competition.
We prefer relying on results
Does your current Google shopping Agency report on PLA spend?
Part of effective Google Shopping Management is ensuring that Google isn’t abusing the Pmax assets and showing more video and display than shopping ads. Despite what you can read online about the split between PLA and other ad formats being around 80% in favour of PLA, this isn’t true. When we asked Google recently, they do not have a minimum benchmark spend for spend on assets or PLAs – this means your Pmax campaigns are free to spend what they want, where they want. At Be Found Be Chosen we carefully monitor the spend on Pmax campaigns. Pmax campaigns on Google shopping can be very good. They can also be very bad.
Did you know, we once uncovered a campaign in an audit that had spent only 9% of the budget in Google Shopping ads and the rest went… who knows where?!
Some of our recent testimonials
Be Found Be Chosen have worked closely with our teams at Superdry delivering a strategically strong and profitable performance across Meta and Google Ads.
Ross Burchell
Head of Brand Marketing, SuperdryWorking with Be Found Be Chosen is hands-down the best investment you could make in paid search marketing.
Barney Brown
Motel RocksWe are absolutely delighted with the results achieved so far from working with the guys at Be Found Be Chosen. The working relationship we have with them makes achieving the results we want through our strategy easy and attainable. Would recommend Be Found Be Chosen to any business looking to increase revenue via paid search.
Ramsdens Jewellery
Jack Jahan, Ecommerce ManagerHighly capable of delivering complex campaigns accurately and on time. Be Found Be Chosen never fail to impress. A reliable and trustworthy partner for Google Ads and they’ve helped take elements of our business to the next level as well as delivering incredible results.
Mike Wardley
Marketing Communications at Northumbrian WaterOur approach as a Google Shopping Agency for Retailers
Google Shopping Management for online retailers
We do the basics beautifully well and then add them to our outstanding 5* service and we are able to provide our clients with scalable, predictable and profitable performance from their Google shopping campaigns.
We focus on feed optimisation In real simplified terms – 💩 in, 💩 out.
Our first step is to make sure your products match users search queries online and make sure Google is also happy that your feed complies with its policies
Campaign structure and Custom Labels
We structure the account so that we have full control and a fully effective strategy for managing budgets. Segmenting the optimised feed means we can do useful things like sell outlying sizes or help clear old stock. Things that mean the business has a more agile cash flow
Custom audiences and asset management
Curating and collating audiences are critical to the success of your shopping campaigns. We expand your reach beyond your known audience to help drive affinity with shoppers online. Targeting lookalike audiences isn’t just for Meta. We can help reach new audiences on Google.
Reach out for an audit
We can provide an in-depth audit of your Google shopping
Reach out to Jennifer at Jennifer@befoundbechosen.co.uk or fill in the contact form below
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