An SEO audit is the foundation of an SEO strategy, as it involves taking a deep dive into the website and how it performs and where opportunities and issues can be found. The more data we have access to the better picture we can get of a site. We dig into the data, the code, and the overall feel and experience of the website to establish what can be optimised to improve performance.

SEO audits are a broad ranging concept, one thing we won’t do is provide you with a list of errors from a tool, instead we look at the site as a whole and look at where the priorities lie. There are many areas that make up an SEO audit, such as what the competition is doing and how they perform, what appears in search results for the terms you want to appear for, where there are technical issues or limitations with the current set up of the site and where the opportunities lie to improve performance.

There are a whole host of areas an audit will cover, not limited to: crawling and indexability; page speed; security; on page issues; sitemaps; robots.txt; page status are just some of the touch points we investigate to make sure your site is geared up for organic success.

Once we’ve audited your website, we’ll then put together a plan that will help your site improve online. This will outline what we will do and how we envisage it being implemented across the site.