Unlocking the power of Bing Ads
It’s true to say that Bing is a carbon copy of Google and they’ve even called their own version of Pmax campaigns.. Pmax. Not very subtle.
Bing has a far lower search volume than Google ads but it is widely recognised as a quality audience with a higher net worth and an economically advantaged demographic.
In times where every penny counts and retailing online is tough, paying attention to your marketing mix and including Bing as a core asset is a smart move. Your Bing strategy doesn’t have to be the same as Google ads and can also create the perfect testing environment for businesses limited by budget.
Microsoft vouchers can help you test and refine your advertising.
Book a Bing audit
Get smart with Bing Ads
Think strategically about Bing. Bing has lower search volume, lower competition and lower CPCS.
Smart retailers will stop thinking about Bing in terms of a 10% Google import and start thinking “what can we test in Bing at a lower cost and lower risk?” or “what campaigns are unaffordable on Google that we can shift to Bing?”
Less is definitely more. Think smart, think strategically. Bing is a fantastic platform to explore, test and refine your A game with potentially better results and lower risk.
Some of our recent testimonials
Be Found Be Chosen have worked closely with our teams at Superdry delivering a strategically strong and profitable performance across Meta and Google Ads.
Ross Burchell
Head of Brand Marketing, SuperdryWorking with Be Found Be Chosen is hands-down the best investment you could make in paid search marketing.
Barney Brown
Motel RocksWe are absolutely delighted with the results achieved so far from working with the guys at Be Found Be Chosen. The working relationship we have with them makes achieving the results we want through our strategy easy and attainable. Would recommend Be Found Be Chosen to any business looking to increase revenue via paid search.
Ramsdens Jewellery
Jack Jahan, Ecommerce ManagerHighly capable of delivering complex campaigns accurately and on time. Be Found Be Chosen never fail to impress. A reliable and trustworthy partner for Google Ads and they’ve helped take elements of our business to the next level as well as delivering incredible results.
Mike Wardley
Marketing Communications at Northumbrian WaterWe treat Bing as a golden opportunity to test
If your current agency runs an automatic import into Bing Ads you might want to consider:
- Using Bing to test new audiences
- Test bed for ad types and text
- Running higher CPCs and reducing reliance on Google
- A/B testing feed optimisation on Bing
- Landing page testing
- Creative and asset testing on display
On a final note – Bing’s tracking is notoriously bad. We can fix that too.
Lets talk Bing!
Call the agency founder Jennifer Freeman to discuss
You can reach out to her directly at Jennifer@befoundbechosen.co.uk or fill in the contact form below
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