In the world of Google Shopping, most advertisers settle for the default: Google Shopping CSS or lose their visibility by choosing a cheap third-party Google CSS.
But at Be Found Be Chosen, we don’t do standard; We knew that to give our clients a genuine competitive edge, we had to move away from the basic infrastructure and build something of our own.
By partnering with Label Up, we launched our own dedicated Agency CSS. That does not only offer branding advantages, it was a strategic move to reclaim margins, data and visibility. Here is how our own CSS is changing the game for our clients:
1. The 20% Advantage: Instant CPC Efficiency
The math is simple, but the impact is massive. When you bid through Google Shopping CSS, Google retains a 20% margin on your Max CPC before you even enter the auction.
By switching to our own Agency CSS that 20% margin disappears.
For our clients, this means their bids are 20% more effective from day one. We are’t just spending budget, we are buying 20% more auction power for every pound spent.
In a high-competition landscape, this efficiency is the difference between scaling a campaign and stagnation.
2. Bonus Traffic: Turning the CSS Link into a Free Acquisition Channel
Most marketers overlook the small blue link under every Shopping ad. However, user behaviour data shows that approximately 2% of shoppers click directly on the CSS provider’s name instead of the product image.
By operating our own CSS we’ve replaced the generic “by Google” text with our own keyword: “By Be Found Be Chosen”. This doesn’t just strengthen our brand authority in the SERPs, it creates a highly efficient acquisition channel.
When those 2% of users click on”By Be Found Be Chosen”, they aren’t taken to a generic Google page or a third-party site where they might see a competitor’s offer. Instead, they land directly on our dedicated price comparison page and these clicks are entirely free of charge.
3. VIP Visibility: No More Crowded Marketplaces
On standard third-party CSS platforms, your products are often buried alongside thousands of competitors, making you invisible on the very comparison pages you help fund.
Our Agency CSS changes the hierarchy. Together with Label Up, we’ve ensured that our clients products are prioritised and featured prominently on our comparison site. Your ads are not just put on Google. We create a dedicated environment where your brand doesn’t have to fight for attention against 1,000 other sellers. It’s curated visibility that converts.
4. Total Data Sovereignty: Your Data Stays Yours
In the age of privacy and first-party data, handing over your entire product feed to a third- party CSS provider is a huge risk. When you use external services, they gain deep insights into your inventory, pricing strategy, and performance.
By using our own infrastructure, we’ve ensured that 100% of the product data stays within the agency ecosystem. This provides our clients with maximum security and data sovereignty. We control the flow of information, ensuring that your competitive intelligence remains exactly where it belongs: with us and you.
5. Expert Support: No Waiting Rooms
Instead of getting stuck in endless Google support queues, CSS partners get preferential access to premium support. When you submit suspension tickets to us, we deal with Google on your behalf, escalate your issue, and try to find answers. We can help to fix your feed for you and we make sure you get (useful) answers fast, and get your shopping ads making money again.
The Verdict: Control is the Ultimate KPI
Moving to our own agency CSS was a conscious decision to stop playing by Google’s default rules. Powered by the technical infrastructure of Label Up, Be Found Be Chosen now offers a Shopping setup that is faster, cheaper, and more secure than the competition.
