18th March 2020
Understanding Smart Shopping campaigns
Google Smart Shopping: The Campaign Type Nobody Understands (but us) To understand Smart Shopping, you first need to understand Google Shopping so...
View Our Blogs
12th March 2020
Does more traffic equal more sales?
The Business I work for is called - Be Found, Be Chosen. Question is: How can you be found, and then subsequently,...
5th March 2020
YouTube Ads as part of your ecommerce strategy
YouTube advertising as I’m sure you already know, is huge! YouTube made Google’s parent company a reported $15 BILLION in 2019, and...
27th February 2020
The future of online ads is automated: Google Smart Shopping
Automation. Love it or hate it, it’s the future of Google Ads as a platform. With over 63,000 search queries per second...
12th February 2020
Price competitiveness reports in Google Merchant Centre
Any keen Google Merchant Center users will have spotted an interesting new report appear this week: the Price competitiveness report, just launched...
23rd January 2020
5 Google Ads settings you’re wasting your budget on
So you’ve got your Google Ads campaigns up and running. The sales are coming through, your ecommerce numbers looks great! Kind of....
13th January 2020
PPC isn’t like prison; why competitor bidding should never be Plan A
In my time as an unrivalled paid search marketing genius* I’ve come across a small, but worrying, number of clients who want...
8th January 2020
Dynamic remarketing for ecommerce
When first getting started with Google Ads for ecommerce, the thought of display advertising can be rather daunting. Display, even when limited,...
17th December 2019
Online shopping behaviour: the confessions of a 19 year old shopper
I don't know where to begin. I shop online everyday. I don’t buy every day though, I will wait till there is...
11th December 2019
Google Ads for beginners: keyword types
Search is often the first campaign type any advertiser comes into contact with when getting started on the Google Ads platform. At...
29th November 2019
Thinking about Black Friday…
I like you. You haven't been camping overnight to be first in ASDA, just to get your hands on a 20% off...
22nd November 2019
When 623 negative keywords wasn’t enough
Any decent Google Ads strategist has three daily habits. Caffeine, crisps and the Search Terms report. The search term report can reveal...
