AMJ Watches

Tripled revenue

We have been working with AMJ Watches for a number of years, supporting them with sales of their luxury watches through search engine marketing.

The Results

15x increase in year-on-year organic revenue
Google Ads ROAS >12 throughout 2020
Three-fold revenue increase, business wide

For over 30 years, AMJ Watches has provided leading luxury watch brands to the UK market. AMJ’s ability to source rare and exclusive watches, as well as their focus on exemplary customer service means that they can now attract customers from all over the world.

Here’s what AMJ have to say about us:

Background

The story of AMJ is a typical one, they had a great product-market fit and turned to a digital marketing agency so they could scale the business quickly. Their first foray into Google Ads with another agency did not work, AMJ invested more than five figures of marketing spend and the returns were disappointing.

Enter Be Found Be Chosen in 2018.

The Challenge

We were very confident in the AMJ product-market fit, and believed we could compete against high street names like Beaverbrooks and Goldsmiths, so the challenge was always going to be in scaling the business.

Given AMJ’s previous experience with a marketing agency, the initial spend was small, so it was up to us to prove our concept. We did, to great effect.

The Work

Through proper use of Google Shopping, feed optimisation and paid search ads, we achieved a comfortable ROAS, while scaling the ad spend to the desired level. Now, we continue to achieve record sales months — all well into the seven figure range. Since we came on board, AMJ Watches revenue has grown 3x.

Part of our challenge was to integrate our approach with a complex and unique payment gateway system, meaning we can offer pricing & payment plans to potential customers.

Wary of being too reliant on paid traffic, we have conducted ecommerce-led SEO on the AMJ Watches site for the past 12 months. In that time, the raw organic traffic has increased 82% and the revenue from organic traffic has increased over 15 fold. The two channels work in conjunction to ‘be there’ whenever a potential customer searches one of AMJ Watches’ products.

The Future

We continue to work with AMJ’s small marketing team on generating profitable traffic, this means that they can get on with the day-to-day tasks of running the business as we keep revenue at the required levels.

Finally, we don’t always get marriage proposals from our clients, but it’s nice when we do…