Jules B

About

Jules B is one of our absolute favourite independent fashion retailers in the North East.

Jules B is a multi-award-winning UK luxury fashion retailer, founded in 1984 by visionary duo Julian and Rhona Blades.

Renowned for curating standout pieces from both iconic and emerging designers, Jules B champions exceptional quality and timeless style, putting product before brand.

With a refined in-store and online experience, it’s where elevated fashion meets independent spirit

 

The Challenge.

As one of the last truly independent fashion powerhouses, Jules B operates in a fiercely competitive landscape dominated by retail giants.

 

Our Mission?

To strategically scale and accelerate sales of hero brands like Holland Cooper and BOSS, while maximising efficiency and driving ROAS to unlock further growth potential.

At the same time, we remained laser-focused on amplifying visibility for niche and emerging labels – areas where Jules B consistently leads with instinct, taste, and an uncanny ability to champion the next big thing before anyone else blinks.

 

Our Approach.

PPC was spearheaded by the brilliant Alex Crooks, working in seamless collaboration with Dean Oldham, Marketing Manager at Jules B, to completely re-imagine what paid search success could look like.

Together, they restructured both search and shopping into precision-engineered campaigns, delivering hyper-targeted budget control and next-level performance down to the granular detail.

 

At the heart of it all?

Relentless testing, bold creativity, and a shared obsession with results, ensuring Jules B stayed ahead, even in a turbulent market.

Among Alex’s many standout innovations was the development of Low Stock campaigns, a game-changing strategy that consistently clears through-end-of-line stock and fringe sizes, driving revenue while optimising warehouse cashflow and paving the way for new season launches.

 

The Results?

Truly next-level results. Under Alex’s expert PPC leadership, alongside the ever-collaborative Dean, Jules B has seen jaw-dropping growth:

81% uplift in revenue
Translating to an additional £1M in just six months.

Yes, you read that right.

Traffic surged by 75%, with conversions skyrocketing by 80%, proving that when strategy, data, and creativity align, the impact is undeniable.

Safe to say, the packing team might be the only ones not celebrating these numbers… but we’ll take that as a sign of success