Can you believe we’re only 30 years into the internet and web design? Seems like it’s always been with us, but in truth it’s still in its infancy. Users shape the ‘now’ of web technology and predict the future. Responsive web design was first launched in 2010 as user demand and appetite grew for mobile based browsing and moving on from there, expectations of speed and accessibility have only continued to increase.
2022 is the year we see the next mass retailer shift away from day to day expected functionality, to providing platforms which serve the user’s demand for online speed and frictionless transactions.
As with all tech shifts, the opportunity for early adopters is significant in terms of search marketing gains – enabling marketers to drive more traffic, improve engagement and drive higher conversion rates online.
Speed creates an efficiency that further bidding and ad optimisation can’t. Faster load times are not only more efficient, they also provide a much better on page experience and reduce page load bounces which positively contribute to improved SEO. From a biddable perspective, the improvement in site engagement, reduced bounce rate and improvement in conversion rate makes advertising budgets far more efficient and are a welcome boost to the marketer’s efforts to reduce wasted spend.
Add into the mix that users will be more likely to return and convert, the simple, blindingly obvious next shift in improving your website is speed.
Page speed in 2022 is what mobile web design was in 2010. The message is clear – hurry up.
